Sinead is a mother and a partner, a sister, and a daughter, and a friend, and a professional and a lifelong learner, and a deep thinker.  

Mum to four children, and proud wife to Alan, together they live in Cavan. Sinead loves to bake (her family affectionally call her Ms Bake A Lot), exercise, travel, and to ask lots of questions. She is shoe fanatic (particularly red ones), and has a passion for clothes   

She lives in Cavan and works globally as a speaker, a workplace consultant, and an advocate of workplace equality.  

She isn’t always successful in managing the ‘and’s’ in her life, but she always does her best. Practicing what she preaches her weekly ritual includes Tactical Thursday and checking in with her Support Circle. 

Sinead is driven to make work a happier & kinder place.  

A place where everyone has the opportunity to thrive, flourish and progress through human connection.

Sinead's career is made up of a list of ‘and’s’.  

When asked what she would be when she was finished school, her family often joked she would be 40… They were wrong… 

By age 40 she had developed in her career three times…starting out as a English and History and Law graduate, after which she pivoted into Education where Sinead for 15 years.  

As she worked, she pursued postgraduate qualifications and psychology. She now uses those qualifications in her work as a work and organizational psychologist specializing in career and coaching psychology.  

A lifelong learner, Sinead is insatiably curious and on the cusp of her 40th year, she enrolled as a part-time student reading for her postgraduate in work and organizational psychology.  

Sinéad fits into no particular age and stage career box, a fact that once made her feel self-conscious. Now she is proud of owner of a multipotentialite career path.  Understanding her career as a story that unfolds across her life, she has designed the career narrative model of development. 

Since entering the paid workplace as a babysitter in 1996, Sinead has worked in a host of different sectors. During college and on summer holidays she worked in retail and hospitality – where she loved the constant buzz of these roles and the connection with people. A little-known fact, Sinead worked on a construction site with her Dad during the summer of 1997 – while she loved spending time with her Dad construction wasn’t for her… 

Since then, Sinead has worked in law and education before founding &SineadBrady, a workplace psychology consultancy. Using The Pause for 60™ Method, Sinead designs, develops and delivers learning and development content to future thinking workplaces that have a people first policy.  

Using this evidence-based, psychology-backed, practical approach she connects people with their careers, their colleagues, and their companies. 

Her areas of specialism include the future of work, friction free flexibility™, managing boundaries between work & life, cognitive triggers, nimble career development, equality and inclusion, and returners to the workplace.  

Her thought challenging and progressive style in the fields of education, leadership, and career development recently, earned her a place at Google’s The Compass Leadership Summit.  

Her clients include Bank of Ireland, Google, LinkedIn, Accenture, H&R Block, UCD, UCC, Skillnet Ireland, LEO Pharma, New Ireland Assurance, The Institute of Bankers, Mum Talks, Ireland’s Blue Book.   

She contributes widely to media on all topics related to the future of work including The Irish Times, RTE 2 FM, The Irish Independent, and is the Career anchor for IMAGE Business Club. She has a keen interest in supporting returners to the workplace, leadership.